THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
INTRODUCTION
Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion and servicing.
In most of these decisions – making department has complete control in other, in addition the physical distribution of the products determining the channels that will be used and supervising the efficient flow of goods from the factory to warehouse.
It was a business assumption that only through product planning and development that company can offer a highly qualitative product to the customers or users, which may even compete favourably with the competitor’s product.
Although, the economist would want us to believe that competition focus on the prices alone. But to the marketers and other businessmen, competition could also take place in terms of product quality and features, which can be successfully achieved through product planning and development process.
The entire activity is very broad, it involves making decision on all practical issues relating to product and product life cycle, product development process and product distribution strategies e.t.c.
All demand the effort of a number o f individuals and their job function over a considerable period of time. It also involves large sum of money in planning and developing a qualitative product that will be generally acceptable to the consumers or users.
Since most companies or business organizations wants to ensure productivity, profitability and survival in business, it then become very important for main regular product planning and development as the only influential strategies for productive and profitability.
1.1 BACKGROUND OF THE SUBJECT MATTER
The decision to write on the topic the process of product planning and development in marketing, is because of the importance of product development in marketing activities concern. It however comprises procedures or stages to follow in carrying out the planning of developing the product, which in the long run bring about bottle needs to some organization.
Different techniques have been applied to make sure that adequate process and planning in product development must be taken place, such as idea generation, idea screening, business analysis, product development, test-marketing and commercialization.
Related Project Materials
IMPACT OF CONFLICT ON AGRICULTURAL OUTPUT: A STUDY OF CLASH BETWEEN FULANI-HERDSMEN AND TIV-FARMERS IN GUMA LOCAL GOVERNMENT AREA, BENUE STATE. (2013-2017)
ABSTRACT
This work is focused on finding the impact of conflict on agricultural output in Guma Local Government Area...
IMPACT OF PROCESS-BASED INSTRUCTION ON ACQUISITION OF SCIENCE SKILLS, PERFORMANCE AND RETENTION AMONG BASIC SCIENCE STUDENTS
ABSTRACT
The persistent poor performance of students in the Junior Secondary School Certificate Examination by Basic Science students is...
ENVIRONMENTAL VARIABLES AND STUDENTS ACADEMIC PERFORMANCE IN ENGLISH LANGUAGE
Abstract
Over the years, the language of instruction in Nigerian schools has been English. Thus, students’...
EFFECT OF TAX EVASION AND AVOIDANCE ON REVENUE GENERATION IN NIGERIA
BACKGROUND OF THE STUDY
Tax is one of the main source of Government Revenue. It is a strong social and...
ESTIMATION OF NATURAL RADIOACTIVITY AND HEAVY METAL CONCENTRATION IN SOIL SAMPLES FROM RAYFIELD - DU MINING SITE JOS, NIGERIA
ABSTRACT
Mining of tin and other related activities have been active and thus leading to economic growth in the Jos area of Nigeria for m...
SECURITY CHALLENGES AND COPING STRATEGIES OF UNIVERSITY LIBRARIES FOR EFFECTIVE SERVICE DELIVERY IN ENUGU STATE
ABSTRACT
This study was carried out on security challenges and coping strategies of university librarie...
EXAMINING THE CAPACITY OF HUMAN RESOURCES DEPARTMENT TO DRIVE ORGANIZATIONAL CHANGE
EXCERPT FROM THE STUDY
Ideally, HRM encompasses committed professionals working supportively with other talented organiz...
IMPACT OF PROGRAMME INSTRUCTION ON MOTIVATION AND ACADEMIC PERFORMANCE IN SOCIAL STUDIES AMONG JUNIOR SECONDARY SCHOOLS STUDENTS IN ABAJI AREA COUNCIL, ABUJA
Abstract
This study examined the impact of programmed instruction on academic performance and motivation of JSS students in social studie...
THE ROLE OF ECONOMIC AND FINANCIAL CRIMES COMMISSION IN THE MANAGEMENT, CONTROL AND ERADICATION OF CORRUPTION IN NIGERIA
Abstract
Several years of military misrule and mismanagement had weakened the economic management processes and institut...
THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE)
ABSTRACT
The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South...
